In order to maximize coverage in the managed Medicaid market, we create strategy development and assessment while minimizing net price erosion and risk. We manage forecasts and revenue expectations in this price-sensitive market, identify cost-benefit analysis at payer/PBM level, prioritize accounts and develop messaging assessments to support the market strategy.
We do that through account mapping, account prioritization, situation analysis, strategy and action plan development with key messages, pull-through and several deliverables.
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